Incognito London Dry Gin 40%


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Incognito London Dry Gin is a classic crisp and dry gin dominated by oodles of lemon-y citrus character. It is produced in small batches in a small distillery in the heart of the Hampshire.

Incognito Spirits are produced by the team behind Incognito Bars and their fictional landlord, Chadwick Smithfield. They have a small chain of four bars located in Winchester, Richmond and Kingston.  The idea behind the bars is a multi-sensual, immersive, cocktail experience that returns customers to a bygone era. Customers are greeted by chandeliers, candle light and jazz on the grand piano before while being seated at their table and given an array of vintage military hats to try on. These themes have now been conferred upon their own Incognito Spirit Company brand with similar, fun and funky labels featuring the leopard headed explorer, Chadwick Smithfield.

London Dry Gin is a style of gin with a rich history and enduring popularity. Its origins can be traced back to 18th century England when the gin craze was at its peak. London Dry Gins are characterized by their dry and juniper-forward style. Despite the name, it can be produced anywhere in the world as long as it adheres to certain methods during distillation and production. It must be made with a neutral spirit base which is distlled to a minimum of 96% ABV. The botanicals must be 100% natural, no artificial flavourings are allowed. The botanicals must be added during the distillation process and only water and a very small amount of sweetener can be added after distillation.

Alongside the obligatory juniper, other botanicals in Incognito London Dry Gin include lemon peel, lemon verbena and chamomile. It is a staple ingredient in classic cocktails such as the Martini and the Negroni but it also excellent served as a gin and tonic, with your favourite tonic water garnisehd with a wedge of lemon or lime.

Bottled at 40% ABV.

Tasting Notes

Incognito London Dry Gin is a refreshing London Dry Gin infused with the zesty essence of lemon peel and lemon verbena. As you take your first sip, an invigorating burst of citrus dances across your taste buds which gracefully gives way to a symphony of delicate floral notes. There is a burst of bright citrus with a subtle peppery sensation which across the palate. As the spiciness subsides, floral elements emerge with a lingering clean finish. The gin is well-balanced with harmonious aromas and flavours of rose, lavender, and chamomile with a silky and refined finish.

To Serve

Perfect in a gin and tonic with ice,  your favourite tonic water  and garnished with a wedge of lemon.

Try in a Negroni:


  • 45 ml London dry gin
  • 30 ml sweet red vermouth, like Punt e Mes
  • 30 ml Campari
  • Orange peel, for garnish


  1. In a mixing glass, combine the gin, vermouth, and Campari.
  2. Stir until well combined.
  3. Strain into a chilled cocktail glass.
  4. Garnish with an orange peel.


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